As I struggle to market my book (although I've been allocating much more time to writing than marketing) I try to think of new ways to get word out there. Every so often, I've attempted to solicit reviews from other writers or university newspapers. So far I've gotten two reviews posted online, both are impartial and offer positive remarks. I'm far away from declaring victory when it comes to getting reviews, but this may be a good start.
FSU News - Author Shares Advice for Teaching Abroad
Chris in South Korea - Book Review: Happy Time Go Fast